Why do we celebrate the guy who came in second?
Because he didn’t play it safe with scientific best practices like the first guy. He took a kid’s toy into a thunderstorm with ambitions to change the world.
And that’s a tale worth remembering over 270 years later.
We started Fire Kite to help brands be more like Franklin. To help them capture and hold the imagination of their audience.
And be talked about for a long time to come.
IN 1752, SOME LONG FORGOTTEN FRENCH SCIENTIST DISCOVERED THE ELECTRICAL NATURE OF LIGHTNING.
A MONTH LATER, BEN FRANKLIN DID HIS OWN EXPERIMENT AND BECAME THE FATHER OF ELECTRICITY.
WHAT
WE DO
End-to-end creative chops
to do your story justice.
RESEARCH
OBSERVE
HYPOTHESIZE
INTERROGATE
Qualitative + Quantitative Research
Trend Monitoring
Thought Leadership
Brand Tracking
Competitive Analysis
STRATEGY
TRANSLATE
INSPIRE
ORCHESTRATE
Positioning
Personality
Audience Development
Journey Mapping
Brand Strategy
Comms Planning
CREATIVE
IDEATE
Platform Development
Copywriting
Art Direction
Tone of Voice
Style Guides
Illustration
DESIGN
Logo & Visual Identity
Brand Guidelines
Product + Label
Social + Digital
Experiential
PRODUCE
Music & Sound Design
Video Production
Post-Production
Photography
Editing
VFX
OUR TEAM
The core team are industry veterans with experience working with some of the best agencies and brands in the world.
When they need more hands, no problem. Their connections run deep.
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Founder & Executive Creative Director
As a copywriter and creative director, Alex has created award-winning national and global campaigns for brands like Google, Nissan, NBC News, Qatar Airways and PlayStation.
Born in Brazil, raised in the UK and now a U.S citizen, Alex has managed teams at top network agencies, boutique independents, and in-house creative departments in Amsterdam, NYC, LA and Nashville, writing and producing across a range of style, tone and media.
Fire Kite is a dream 10 years in the making, according to his wife who has put up with him jabbering about it for a decade before he finally decided to do something about it.
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Head of Strategy
With over 20 years of integrated marketing experience across Advertising, PR, Digital, and Social Media, Tim has stewarded upcoming and iconic brands across all the major industries.
He’s a 6x Ironman finisher, 10x Half Ironman finisher, and plays things like SpeedGolf and Beach Tennis. He’s also explored more than 17 countries and counting.[Editor: you know Tim, I ask for you a bio, and apparently you’re freaking He-Man. I can’t decide if it’s really humble or really not that you never told me all this before, but whatever.]
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Head of Production
Judy is an accomplished Producer with 20+ years of hands-on experience in content production for the entertainment and advertising industries. She prides herself on bringing order to chaos, delivering on time and on budget, and providing enthusiasm and energy to everything she does.
It also helps that as a former welder and fabricator of custom bicycles in San Francisco, no one on the team dares step out of line, because she can literally bend you out of shape.
Born in the Philippines and raised in California, Judy is a snowboarder turned surfer, who eventually plans to retire as a farmer with her hubby, Kevin. [Editor: But not before winning her first Cannes Grand Prix, amirite?]
[Editor again: Hey Tim. Guess what. Judy has been to 28 countries. That’s right. Two eight. Not one seven. Is what it is.]
